In a world of Digital Transformation where "King Customer" rules, we can all agree that the experience a user has with a product is instrumental. In other words, today, success is about providing the best possible End User Experience (EUX).
End user experience isn't limited to an organization's customers. It also needs to include its employees and other stakeholders. Internal departments such as HR, finance, marketing, and IT need to learn to tune into and better anticipate the needs of employees as well — especially the IT department!